Best Image Formats for E-Commerce: Product Photo Guide

·6 min read
E-commerceProduct PhotosOptimization
Mike Johnson· E-commerce Consultant

Image Format Recommendations

  • Product photos: WebP lossy, quality 82-85
  • Zoom views: WebP lossy, quality 90
  • Thumbnails: WebP lossy, quality 70
  • Logos/badges: PNG or WebP lossless
  • Banners: AVIF for maximum compression

    • Size Guidelines

    Image TypeMax DimensionsTarget Size
    Product main1200x1200< 150KB
    Thumbnail300x300< 30KB
    Zoom2400x2400< 400KB
    Category banner1920x600< 200KB

    Optimization Pipeline

  • Shoot in RAW/HEIC for maximum quality
  • Resize to exact display dimensions
  • Convert to WebP at appropriate quality
  • Strip metadata (EXIF) for privacy
  • Serve via with JPEG fallback

    • Related Guides

  • Shopify Image Optimization
  • Optimize Images for Shopify & WordPress

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